Love it or hate it, you can’t ignore it. Yes, the new series of Love Island is dominating the UK’s screens, only a touch behind the World Cup. And fans are already obsessing over what the cast is wearing.
The reality show on ITV2 has become a ‘summer fashion catwalk’, inspiring viewers’ seasonal wardrobes.
One of the key fashion trends is thekimono, and not just the swimwear variety. For those of you living under a rock, asking “what is a kimono?” – it’s a traditional Japanese full-length, thin robe, now popular in “boho” culture.
Now of course, kimonos are not exactly new on the Balearic boho scene, but take a guess where they are a brand new arrival? You’ll never believe this one:
The Kimono landed at Lidl UK stores nationwide this Monday June 17, as part of Heidi Klum’s new summer collection at the budget retailer.
Her #LetsLoveSummer range delivers boho festival fashion to all ages, and each piece proves to be truly Instagram worthy, awash with eye-catching patterns, colourful fringes and flowing fabrics.
Other highlight pieces include paisley shorts perfect for festival fun, plus maxi dresses made for sunset drinks and poolside lunches. Prices in the range start from £2.49. The kimono costs £11.99.
On the subject of budget shopping, Primark always nail it with their super popular ‘themed collections’, and now they’ve launched a Love Island 2018 range that will be literally everyone’s ‘type on paper’.
I’m loving the slogan hoodies with phrases such as ‘speak to me after Love Island’. No doubt another popular product will be the striped T-shirt embellished with two flamingos, with ‘future islander’written on the front. Not that I’ll be wearing that.
‘I should have been on Love Island’swimwear will also be available for avid fans.
There are bags, jeans and water bottles too, which seem to be popular with all ages. Love Island truly does seem to be conquering all.