Jude Bellingham‘s modelling campaign for SKIMS has certainly earned the Real Madrid and England star some new fans, especially those who are drawn to football players in their underpants.
It reminded me of the country’s most recognisable football figure, David Beckham, who took part in several underwear photoshoots during his playing days.
He’s only 20-year-old but Jude’s pics for Kim Kardashian‘s fashion brand arrived in the days building up to Euro 2024.
Kim Kardashian launched her SKIMS line for men in October 2023, expanding her $4billion brand with the help of Brazilian star Neymar, NBA point guard Shai Gilgeous-Alexander, and NFL defensive end Nick Bosa. Plus Jude Bellingham, whose picture have drawn the attention of the audience in England, and across Europe.
Since making his England debut in 2020, Bellingham has risen to the top of world football, winning the Champions League last month, and will be hoping to go one further than the runners-up finish England achieved at the last European Championship three years ago.
Let’s hark back to my generation of footballers in pants – David Beckham. Probably the most famous England star to promote underwear, David Beckham, who wore national colours between 1996 and 2009, did several promotions for top names.
Starting from 2007, the Man United and Real Madrid icon posed in promotional shots for Emporio Armani, which led to some speculation that the image had been digitally enhanced.
And in 2012, he launched his own line of underwear with fashion retail giant H&M, which of course came with promotional shots of the midfielder wearing the items in question.
The question is, who wears the pants better? Jude or David?
