Louis Vuitton Hand Sanitizer

So, we all know we’re in for weeks/months of uncertainty. But how can fashion help bring an end to the current epidemic?

Major luxury brand company LVMH is converting its perfume and cosmetics factories to instead produce hand sanitizer during this coronavirus outbreak, which it plans to give free to French authorities and France’s largest hospitals.

The French company, which is behind brands including Louis Vuitton, Dior and Givenchy, said it hoped to begin making hydroalcoholic gel in its factories shortly, as the coronavirus pandemic has caused the world to run out of hand sanitizer.

“Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus,” the company said in a statement.

LVMH will deliver the hand sanitizer for free, and said it will continue manufacturing hand sanitizer for as long as necessary.

The decision comes as France has gone into lock-down to prevent the spread of COVID-19.