OK, we’re done with Christmas and New Year, but you’re not out of the “festive” woods just yet. Next on the calendar is Chinese New Year, which begins on January 25. And to celebrate, Gucci is releasing a Mickey Mouse themed collection, in honour of 2020 – the year of the mouse.
The unisex range features footwear and accessories, mixing the Italian fashion house’s signature prints with the iconic image of the most famous cartoon character ever. Obviously, the promo campaign was shot in Disneyland.
This isn’t the first time that Disney’s most famous rodent has made an appearance on Gucci’s catwalks. The brand also incorporated the Mickey as part of its spring/summer 2019 and Resort 2020 collections.
Never one to take itself too seriously, last year my fave fashion house, now almost 100 years old, launched a ‘Three Little Pigs’ collection in honour of 2019, which was Chinese year of the Pig.
In recent years, Gucci has become renowned for its bold colours and excessive patterns, particularly since the 2015 appointment of current creative director Alessandro Michele.
Michele has introduced a bold aesthetic to the brand, as well as a host of frequent collaborators, including Harry Styles, Jared Leto and Florence Welch.
Although Gucci is unquestionably riding high in 2020, I ask you – would you wear any of it, even though it’s Gucci?
It’s a NO from me. In fact, it’s taking the Mickey.
The Disney x Gucci collection launched on January 3, 2020 in stores and online.