H&M has dropped another unexpected collaboration, this time with Korean-born, Texas-raised, UK-educated Rok Hwang. Known for creating conceptual, even avant-garde pieces, shoppers can now snag his high fashion pieces at affordable prices.
Rok Hwang’s style is instantly intriguing. It is smart, deliberate, elegant, timeless and iconoclastic — all at once. There’s an experimental quality to his garments. After designing for some of the most beloved names in womenswear, Hwang founded his eponymous label, Rokh, in 2016 and started showing at Paris Fashion Week just three years later. He’s a rising star in the fashion world, with a devoted following.
Together with H&M, Hwang has created a collection that reconsiders the classic professional wardrobe. There are pieces for men and women, with double-layer trench coats, detachable-hem dresses, corset tops, reworked trousers and denim, a subdued floral print top and pleated skirt set with matching gloves and tights, underwear and logo t-shirts, graphic two-tone metallic jewellery and playful office-inspired accessories, like a briefcase bag and an accordion file clutch.
Irina Shayk strutted her stuff at the H&M x Rokh launch event at Dover Street Market in London. She showcased her enviable legs and embraced the ‘no-pants’ trend with an oversized blazer courtesy of Rokh H&M.
The Rokh x H&M collection has officially hit the shelves in chosen H&M stores and is also available online. Here are my favourite pieces:
Rokh X H&M Corset-Style Velour Top
Elevate your wardrobe with this short, snug top crafted from plush velour, featuring the designer’s signature vibrant floral print and logo. Boasting a flattering sweetheart neckline, underwire cups, and corset-style seams with boning, it’s a fusion of style and structure, complete with long sleeves and a chic logo-adorned cuff detail.
Rokh X H&M Bandeau Dress with Leather Bra
Snag this calf-length bandeau dress crafted from wool-blend twill and featuring detachable side panels layered over sheer, pleated chiffon. Complete with a leather bra, a removable belt adorned with grommets and a dramatic extra-long end, and a fully lined bandeau with engraved logo motif buttons, it’s a versatile ensemble exuding elegance and charm.
Rokh X H&M Jacquard-Knit Cardigan
We might even dare to say that this chic cardigan is reminiscent of a certain other luxury brand well-known for its tartan-check pattern, just at a more affordable price point. Embellished with logo-engraved buttons and a decorative label on one cuff, it’s a versatile piece that effortlessly blends comfort and style.
Rokh X H&M Chunky Ball Chain Necklace
Make a statement with this short, chunky ball chain necklace crafted from shiny silver and gold-colored metal, featuring two pendants at the back of the neck including one engraved with the designer’s logo. With a convenient spring ring clasp and a total length of 16 1/4 inches, it’s a versatile accessory that adds a touch of glamour to any ensemble.
Rokh X H&M Two-Piece Twill Trench Coat
Upgrade your outerwear game with this versatile twill trench coat, offering both a long, loose-fit base layer and a slightly shorter detachable layer. Featuring double-breasted buttons, adjustable cuffs, and a detachable waist belt with logo-engraved details, it’s a chic option for any occasion, complete with functional elements like welt pockets and a storm flap.
