A bit like a journey round a Monopoly board, before Easter, we need to pass Valentine’s Day. And damn – it’s only five weeks away. So, boys, here’s a major heads up regarding what to buy that special someone in your life, for unwrapping on 14th Feb.
Rihanna’s lingerie brand Savage X Fenty is no stranger to generating headlines. It’s probably the hottest lingerie on the market right now, achieving the major feat of overtaking Victoria’s Secret and Agent Provocateur. It should be gift priority numero uno for V Day.
Last year, the Barbadian star, the world’s wealthiest female singer, became the first black woman to lead a fashion brand, when she established Fenty.
In 2019, the label’s wildly successful New York Fashion week show was streamed on Amazon Prime. Its success is thought to be one of the reasons why Victoria’s Secret finally cancelled its long-maligned annual show.
Now, just weeks into 2020, Savage x Fenty is wasting no time in creating more waves, unveiling its Valentine’s Day collection. Designed by Adam Selman, the 19-piece range consists of two distinct collections: ‘Locket Down’ and ‘Down the Aisle’.
‘Down the Aisle’ is designed to be layered and mixed-and-matched, while ‘Locket Down’ is a vinyl foil spandex collection available in black and red hues.
Each set is packaged neatly into a Savage X Fenty Xtra VIP box with a bonus collectors’ Rihanna phone ring.
Commenting on the collaboration, Rihanna said: “I couldn’t imagine anyone other than designer Adam putting together the first Savage X Fenty designer collaboration. Adam is everything the brand stands for – fun, playful, sexy.”
The Locket Down box (£46), and Down the Aisle box (£30), are available to buy now at Savagex.com.