Moschino At H&M

Let’s get ready to rumble! It’s time to join the masses sleeping rough on Regents Street this November.

For the past thirteen years, H&M has rolled out big-name designer collaborations that cause high street mayhem and chaos.

Are you ready for 2018?  Well, here’s six months’ notice.

Unless you’ve been living under a rock, you’ll know Coachella has been in full swing, and the Swedish high street giant used the Californian festival as their big “reveal” moment.  They’re teaming up with the Italian brand Moschino for this year’s collab, available in H&M stores and online from November 8. And what makes this year’s partnership exciting isn’t just the high-end-aesthetic-at-purse-friendly-prices appeal, but also the design talent behind it, Jeremy Scott.

Scott is not a ‘subtle’ designer, to put it mildly. He is a merchandising and pop-culture master. His collections are usually a riot of colour and pattern, along with a healthy dose of kitsch. Since taking over the creative reins at Moschino in 2013, the self-described “people’s designer” has used Barbie, SpongeBob SquarePants, and Optimus Prime as sources of inspiration (and literal imagery on garments). He has also reimagined the house logo as everything from McDonald’s-esque golden arches to a Super Mario Bros.-inspired blocky font.

We wait with baited breath to see what the H&M collection holds in store.

The Moschino H&M collection will be available online and in select H&M stores worldwide on November 8.