The Versace Tee

Branded slogan t-shirts have become a firm fixture of the fashion influencer’s superpower.

It all started with Gucci’s white interlocking ‘G’ logo tee, which swamped our social media feeds at the end of 2016. Every high street store (as well as the fake goods market) has copied this, unfortunately, so time to move on…

2018 is all about Versace, thanks to the brilliant TV series “The Assassination of Gianni Versace – American Crime Story”, which I have been watching religiously. So it’s no surprise that this season’s Insta-hit tee comes courtesy of the late designer’s OTT Italian brand.

The t-shirt was part of Versace’s Spring/Summer 2018collection, which his sister Donatella designed to commemorate the 20thanniversary of her brother’s death.

The super glam SS18 show featured the five original 90s supermodels (Naomi Campbell, Claudia Schiffer and Cindy Crawford, Helena Christensen and Carla Bruni) wearing Versace’s iconic metal mesh dresses.

Using a font and logo design dating back to Gianni’s heyday in the 80s,

the last few months have seen the t-shirt really take off in fashion circles. Bloggers, models and actors are all wearing the Versace tee in various pastel colours, with pink and baby blue as the favourites.

It’ll set you back a mere £270(almost 300 euros).

It’s currently available to buy online at Versace.comFarfetch.comMyTheresa.com and Net-a-Porter.com