What do most fashion influencers have in common? Answer: they’re seriously into wearing tights, whatever the weather.
From Gucci numbers emblazoned with interlocking Gs to sheer Fendi numbers, the Insta-pack are bringing back this old school classic. With a heftier price tag as part of the package.
According to a global fashion search platform, Balenciaga tights searches soared by 19% last month. The favourite for the fash pack – the label’s chain-print tights.
And guess what, Kim Kardashian is largely responsible for the growing Insta-phenomenon. Since sharing a snap of herself in a seriously logo-heavy pair of Fendi tights, a snowball effect was set in motion. In fact, theKardashian influence has rendered them a sell-out.
Over at Gucci, the brand is still pulling its weight as one of this year’s ‘Its’, despite the fash pack’s reignited relationship with the likes of new-but-old Fendi and Baleciaga.
Sales of Gucci’s logo-centric tights rose by 39% last month. Sounds insane in this balmy weather, but I love them and have ordered mine.
