Women everywhere know the struggle of too-tight bra straps and ill-fitting underwire, but this revolutionary piece of underwear claims to be the end to all discomfort.
The Anesi Bra, from emerging Canadian brand House of Anesi, features gel straps and a flexible fabric that adapt to the shape of a woman’s body. Is this the world’s most high-tech bra?
Underwear with gel straps and flexible fabric can grow up to TWO cup and back sizes – putting an end to red marks and painful underwire. The underwear comes in sizes 32B to 42I, making it the first bra that grows and shrinks in line with the natural fluctuations of a woman’s breast shape.
However, high street shoppers hoping to get their hands on the bra will be left disappointed, as the product is still in the crowdfunding stage, with its creators seeking to raise £39,000 to launch the product.
For £77, this bra can cope with a breast size which fluctuates constantly due to hormonal changes such as getting your period, gaining or losing weight and pregnancy. The gel straps promise to adapt like water and mould to the shoulders natural contours. This in turn distributes weight evenly across the back, reducing red marks and cooling the skin. The fabric also has the ability to ‘snap back’ after it has been stretched to a larger size.
Good luck to Anesi, and let’s hope to see this Bra in Victoria Secrets and M&S lingerie departments everywhere soon.
