Serena Williams, the tennis star, has turned fashion designer. Her label – titled simply, Serena – has just landed and is available exclusively via her website www.serenawilliams.com
Serena has previously collaborated with sports giant Nike and American retailer HSN (Home Shopping Network) but this time she’s gone it alone.
The range – which has been two years in the making – includes a selection of athleisure pieces alongside “practical” daywear, including denim, blazers and dresses, ranging in price from £26 to £188. Select pieces also feature motivational messaging revolving around self-love and confidence. “I am beautiful. I am strong” – which Williams comments acts as a “friendly reminder”, in case you happen to be having a tough day.
The range features high-end fabrics with a high-end quality feel, and you don’t have to pay over the top to buy-in.
The 36-year-old, who welcomed daughter Alexis Olympia into the world last September, previously spent two years studying at the Art Institute of Fort Lauderdale, generating confidence in her design abilities.
The launch of Serena coincides with Williams playing in her first major tennis tournaments following maternity leave – an empowering message for new mothers.
