H&M New Conscious Collection

Yes, I know most fashion shops are closed, but online shopping is still very much open for business.

Even during this challenging time, it’s still worth looking for ways to make our wardrobes a little bit more planet-friendly. Whether it’s shopping from sustainable brands or hiring clothing items rather than buying them. Perhaps now more than ever, we need to take steps to take care of our planet, and our relationship with “fast fashion” is finally changing.

Sustainable fashion is now more accessible than ever, with high street brands such as H&M doing their bit to offer environmentally-friendly pieces. The brand launched their Conscious Collection in 2012, and are currently using the line as a sustainable stepping stone on the way to achieving their goal of using only recycled or sustainably sourced materials in just ten years’ time, by 2030.

If you’re a fan of the Conscious Collection, the good news is the next drop is today (26 March), and it’s simply stunning.

The collection is inspired by Le Train Bleu, the elegant sleeper train that went from Calais to the French Rivera (Côte d’Azur) in the 1920s. Pieces are decked out in Rivera-inspired stripes, and boast gorgeously over-the-top silhouettes, and taffeta, taffeta, taffeta. If there was ever a time to shop for aspirational (yet affordable) pieces, to have fun with once our current health crisis is over, it’s now.

But while the collection — which boasts elegant pieces for the evening, as well as daytime classy summer-wear — is undoubtedly beautiful to look at, it also has an impressive story behind it. The length the Conscious designers have gone to in seeking recycled, sustainable materials is a highlight in itself.

First up, many of the new pieces have been made with leftover materials from previous collections, meaning nothing has gone to waste. These include recycled glass for accessories, recycled polyester-taffeta, and organic silk.

Leather-look pieces are made from a genius fabric named Vegea, created using discarded grape skins, stalks and seeds from the winemaking process.

 There’s also the collection’s first denim piece, which H&M ensured was as eco-friendly as possible by using 100% undyed organic cotton that’s recyclable. Which means less water used in the fabric as well as fewer chemicals to dye the jeans.

While the clothing is all excellent, the accessories are perhaps what standout most in this range. From intricate seashell-inspired hair accessories to strappy mules, these will see you through 2020 and beyond.

The new Conscious Collection launches 26 March 2020 online.