As “Cowboy Carter” is released, Beyoncé’s country-themed album is generating waves in cowboy fashion, setting socials alight. #Cowboycore is trending on TikTok, and boots and hat searches are up on Depop.
So, how you can try it yourself? In order to recreate cowboy core at home without looking like you’re about to hop on a horse, try these:
The Canadian tuxedo – or double denim AKA jean jackets and matching pants.
Fringe is also set to be all over the place in 2024, with searches up 58 per cent in the last three weeks alone.
Beyoncé isn’t the only one leaning into the aesthetic. Kim Kardashian donned a cowboy at the Super Bowl and Bella Hadid is dating an actual cowboy – horse trainer.
Even Kendall Jenner got in on the action when she donned a white tank that proclaimed ‘J’adore Cowboys’ while on vacation. Meanwhile, Rhianna is embracing her inner yee haw – the superstar covered Vogue China in a bedazzled cowboy hat.
This isn’t the first time that cowboy-inspired attire has trended – coastal cowgirl and western minimalism were both popular in 2023, with people showing off the niche aesthetics on social media.
If you’re interested in channelling your inner cowgirl, cowboy boots are the first stop in “going country” whilst keeping it cute. You can match them either with an all-black ensemble or a blazer, or try leather leggings tucked into the boots with a tight top and denim jacket. Keep the rest of your outfit simple and allow the boots to make the statement.
Another way to embrace the country trend is to accessorize with a belt featuring a distinctive buckle. It’s an added touch, and any rodeo-inspired belt buckle will be a stylish bonus.
And if you’re interested in donning a Canadian tuxedo, the key to pulling off a denim-on-denim look is to ensure both denim pieces complement one other.
Try incorporating western elements into your existing wardrobe by mixing them with modern pieces, like pairing a classic cowboy hat with a sleek blazer and jeans, or wearing a western-inspired belt with a flowy dress.’
Overall, the current cowboy look resonates with many people, because of its nostalgic charm, versatility and statement-making style.
