Usually, my first stop after touching down in either Mallorca or Ibiza is to visit my local Mercadona supermarket. Firstly for the sensational freshly squeezed orange juice from the self-juicing machine, and secondly for the coconut ice cream served in a half coconut shell. But always for food – I never really visited the beauty aisles before now. But over the past week, I have noticed a massive surge in instagram, TikTok and Facebook posts, highlighting Mercadona’s fast booming beauty dupes. Influencers from all over the world are absolutely raving about Mercadona’s cult products – selling for a few Euros but based on designer products that are WAY more expensive.
Mercadona’s cosmetic brand, Deliplus, reigns as the ultimate source for viral beauty dupes, offering identical finishes and formulas at a fraction of the cost.
There are far too many excellent choices to mention, but check out some of the options on your socials by simply typing ‘Mercadona Beauty Dupes’ and you’ll be in a rabbit hole for hours. Here are some examples.
Top Makeup & Skincare Dupes
- Charlotte Tilbury Dupes: Mercadona’s liquid luminous and matte blushes are widely celebrated by beauty creators as direct, low-cost alternatives to the viral Charlotte Tilbury Wand blushes. Everything from the lipglosses and lip liners are almost identical to Charlotte Tilbury’s range and they literally cost 3 Euros.
- Dior Serums: The Regent Skin Serum (featuring micro-capsules) is frequently compared to the luxury Dior Capture Youth/L’Or de Vie glow serums. 405 euros but less than 10 euros at Mercadona.
- La Roche-Posay: Mercadona’s classic Thermal Water spray is a staple dupe for La Roche-Posay’s soothing facial mist, perfect for sensitive skin. I have the ‘dermick Aqua de Avena Aver spray which was around 3 euros and it’s a life saver in Summer.
- High-End Fragrances: The supermarket’s perfume aisle is famous for its spot-on dupes. A few widely accepted matches include:
- Soplo: A dupe for Narciso Rodriguez For Her
- Elección: A highly sought-after dupe for Chanel’s Coco Mademoiselle
- Extra Time Likes: Compares closely to Carolina Herrera’s Good Girl
- Amor: Mimics Cacharel’s Amor Amor
Hair & Body Picks
- Hair Plex Range: The Plex Repair serum and mask mimic the highly-priced Olaplexand Colour Wow treatments, offering thermal protection up to 230∘230∘C for a fraction of the cost.
- Body Mist: The viral pistachio body mist (often compared to the famous Sol de Janeiro mists) frequently cycles through special promotions and sales.
