From Rihanna to David Beckham, the sexier the celeb, the more money there is to be made from selling underwear.
Rihanna is on her way to becoming a billionaire – partly thanks to her knickers. She has made £120million from her lingerie line Savage X Fenty, taking her fortune to £468million, according to the Sunday Times Rich List. But the 32-year-old Bajan babe is not the only famous name to make big money from selling smalls.
Here’s the knicker rich list.
10. Maura Higgins – £1million
LOVE Island 2019 star Maura has made her reality fortune in record time. The 29-year-old Irish babe has cashed in, thanks to bagging £500,000 from both clothing brand Boohoo and lingerie giant Ann Summers.
9. David Gandy – £13million
ESSEX-born David was catapulted to fame when his incredible physique bagged a contract with Dolce & Gabbana to be the face of their menswear. Following the success of the campaign David, 40, was snapped up in 2014 by Marks & Spencer for its smalls, sleepwear and swimwear.
8. Dita Von Teese – £16million
QUEEN of burlesque Dita, 42, fell in love with lingerie at just 15 years old after landing a job in an underwear store. In 2012 the American model launched her own lingerie line called Von Follies, featuring a range of corsets and 1920s-inspired pieces with loads of lace and ribbons.
7. Rosie Huntington-Whiteley – £30million
THE supermodel was signed up by Marks & Spencer’s bosses in 2012 to give their Ladies underwear a sexy makeover. Rosie, 33, can proudly claim her delicate smalls are one of the High Street chain’s biggest sellers. An estimated one in 50 women in the UK owns a Rosie bra, with the brand selling 24million a year.
6. Liam Payne – £46million
One Direction may have split in 2015, but that hasn’t stopped Liam bringing in the money, though not for his solo music. He’s not my fave, but he does have a buff bod.
The 26-year-old teamed up with Hugo Boss for his first collection in 2019, with promo shots of Liam lying in bed with a naked Stella Maxwell. The steamy shots earned him a clip round the ear from his mum.
5. Elle Macpherson – £95million
“THE Body” is famous for her endless legs but her business nous saw her launch the first model underwear collection, Intimates in 1989.
The 56-year-old has also created stylish lingerie for athletic women who want to feel supported and still look sexy.
4. Heidi Klum – £120million
Heidi’s career spans 28 years thanks to her impressive lingerie modelling skills.
After more than a decade strutting the catwalk as a Victoria’s Secret Angel, the American-German supermodel moved on to promoting her own undies collection, Heidi Klum Intimates.
3. David Beckham – £339million
He’s always been a personal fave and Becks has more talents than just playing football.
The 45-year-old may have retired from soccer but still makes cash from underwear ranges with H&M, Calvin Klein and M&S. Kicking off his first collection of boxers in 2012 with H&M, his chiselled looks and the designer-inspired undies made them a hit.
2. Kim Kardashian – £350million
THE 39-year-old reality star has made millions from selling perfume, clothing and make-up.
Kim’s shapewear brand came out last June but its Japanese name Kimono was slammed for cultural appropriation. The line was relaunched three months later as Skims.
It made nearly £2million in the first few minutes it went live. To put that into context, rival Spanx made £3.2million in its first year.
1. Rihanna – £468million
SHE is known globally for her hits – but Rihanna is also hitting the top spot with her lingerie brand Savage X Fenty, which has made more than £120million since it was launched in May 2018.
Modelling the range herself, she represents the curvy girl with thighs and a little bit of booty and hips.
It goes to show that girls’ preference is for a ‘normal’ body shape, compared to the unachievable ‘Victoria’s Secrets Angels’ ultra skinny look.