There’s no escaping it… age catches up with us all – and it generally starts with the chin and boobs. But what should we do if we can’t afford (or don’t want) expensive creams, boob jobs or even face-lifts?
Kim Kardashian believes she has the answer. Her Skims brand has released, essentially, a piece of Velcro to wrap around your head for ‘targeted compression’. Whatever that means. Yes, Kardashian promises a lifted jaw and collagen-plumped skin, thanks to SKIMS’ first foray into the beauty world.
From the website:
“The Ultimate Face — our first-ever face innovation, made with signature sculpting fabric and infused with collagen yarns for ultra-soft jaw support, it’s a must-have face wrap for everyday wear, which offers “strong, targeted compression for shaping & sculpting.”
Beware the massive hype – as one should with anything the Kardashians do – but do exercise particular caution when it comes to purposefully controversial products.
Another KK product promises permanently erect nipples with the Skims padded bra with built in nipple shapes. This bra automatically lifts your breasts when worn through a T-Shirt with higher than high nipples. It also looks like you’ve had your nipples pierced.
But back to their double chin preventer… what’s the deal? What is collagen yarn? Is this face wrap the answer to youthful, snatched-looking skin?
Collogen yarn is a textile infused with collagen to moisturise and improve texture in the skin. But does this facial wrap penetrate the skin deep enough to really make a significant difference? Wearing a tight garment like this can temporarily reduce puffiness and swelling, and has an almost shaping effect because it reduces fluid in that area. But then, surely, things will just go back to how they were before? Generally, a product like this is safe to wear; however, continuous use might have consequences. Constant pressure on the face can affect lymphatic drainage and the skin barrier, causing irritation and so on.
While the concept of using straps or bandages to shape the face has existed in different cultures for centuries, the Kardashian name gives their product a huge head start.
With a rise in popularity for everything from weight loss injections to facial taping and buccal fat removal, it’s hard not to feel cautious about Kim’s latest product release. Yes, we all want to feel good about ourselves, take care of our skin and perpetuate its longevity, but in my view a Seamless Sculpt Face Wrap may not answer such age old problems
