Marks and Spencer have just revealed some saucy lingerie which will not only be perfect for the upcoming Valentine’s Day, it might help safeguard their future.
2019 is going to be a defining year for the British high street. Thanks to a perfect storm of rising business rates, the boom in internet sales and economic uncertainty, high street retailers have never faced tougher trading conditions.
Following the announcement of over 17 store closures and with clothing sales down 2.3%, M&S unveiled their survival strategy.
They came out fighting with an enticing new collection, set to reinvigorate their embattled clothing arm. And this bastion of the British high street has gone back to its core values to safeguard the future.
Lingerie has always been at the heart of the M&S business. They currently boast the biggest market share for bra sales, and they’re looking to build on that success.
For spring/summer they’ve gone back to basics, reinventing women’s everyday underwear wardrobes with a new M&S Body collection. A comprehensive range of affordable, smoothing basics.
And after we girls all traded in our Etam panties for M&S Brazilian knickers, they’re changing things up again. Their latest addition is the ‘Miami,’ a saucy high cut knicker aptly named, after their head of lingerie design discovered it on a buying trip in South Beach.
Come Spring, we’ll all be wearing them.