The new campaign for PUMA x BALMAIN featuring Cara Delevingne has just been released.
The ‘boxing-inspired’ shots focus on real-life stories of people fighting the good fight, whether it’s standing up for what they believe in or supporting those who just want to be themselves.
Cara, along with a beautifully diverse group of individuals from all parts of the world, can be seen wearing the fashionably sporty collection.
The PUMA x BALMAIN created with Cara Delevingne collection launched worldwide only yesterday – November 21st.
Modelling the unisex boxing-inspired limited edition collection, Cara has previous ties to both brands, being the good friend and muse of Balmain’s Creative Director Olivier Rousteing and a Puma ambassador since 2016.
The unique tri-collaboration merges performative sportswear and Parisian couture, all while conveying the theme of “troublemaker,” which is why he chose Cara for the project. The two friends have worked on several projects together over the years, from Cara starring as the face of Balmain campaigns to closing its fashion show.
The 35-piece collection comprises bra tops, boxing shorts, sneakers, outdoor apparel and accessories in a stark color palette with hints of gold — design elements straight out of Balmain’s atelier.
The collaboration is available now in Puma and Balmain stores, as well as online.