Primark’s Keeping Up With The Kardashians

As the world’s Queen of selfies, Kim Kardashian never has a hair out of place, and much of the time it’s thanks to her hair stylist, Andrew Fitzsimons.

And now everyone can give their hair the same treatment, as the A-list hairdresser has collaborated with Primark, to launch a budget hair care range. 

The Dublin-born stylist announced his collaboration with Primark last week, revealing he had put his “heart and soul” into creating a line that was accessible to all. Sharing the news on Instagram, he wrote: “My biggest goal was to blow the doors off the hair industry and open it up to ALL women, ALL, hair types, ALL ages at a price EVERYONE can afford.

The AF collection, which is now available in stores nationwide, includes both products and tools to ensure that you look Insta ready.

Kylie Jenner shared the products on her own Instagram Story, congratulating the stylist.

And with prices starting at just £2 you can afford to experiment. Amongst the products is the #PrimarkXAF luxurious hair oil, £3.50, which promises to give you frizz-free shine.

For anyone harbouring any doubts, Andrew revealed that he already uses the products on Kardashian hair. “Khloe is such a fun client and just loves the glam. “I use my Primark x AF Texture Spray to take her hair from flat to instant volume.”  If it’s good enough for the Kardashians….

Also happening at Primark in 2020, Brides-to-be are going wild after the store launched a bridal section, selling key wedding essentials.

Snaps of the new collection have been ‘excitedly’ shared online, featuring party accessories, lingerie and nightwear with intelligent slogans such as ‘bride to be’.

There’s a fairly decent kid’s wedding outfit section too, so that littleuns can wear the dress just for one day and spill everything down it, at only £8.

While prices haven’t been revealed for the entire range, it’s assumed that Primark will be sticking with its signature affordable deals.