I didn’t expect to be saying such a thing, but if you’ve been looking for a new pair of jeans then it’s time to pay Marks and Spencer a visit.
Jeans can be flattering or very unflattering. The ascendancy of Topshop Skinny Jeans over Levis 501s meant we all looked slimmer in denim. As long as it was black denim, of course. Pale blue denim has long been a massive no.
In 2020: Introducing ‘Magic Jeans’ at M&S.
The Magic Jean gives you your best, most flattering fit, thanks to clever design details and innovative fabric technology. The new wardrobe staple comes in three authentic washes, black, indigo, and medium indigo, and two fits, classic skinny and a straight leg.
- Magic Jean, £39.50, Marks and Spencer
The jeans are full of clever features for their most flattering fit yet, including innovative 360 control fabric, a no gape waistband, shaping darts to give an extra lift and a hidden front pocket for extra shape and support.
All jeans come in size 6 – 24, and will be available online and in store, priced at just £39.50.
Marks and Spencer have also moved to sourcing more sustainable cotton through partners including the Better Cotton Initiative. This means 100% off the cotton M&S uses has been ethically sourced.
There you go. I’ve recommended M&S for the first time. Will there be another?