Kate’s daughter Lila Grace Moss celebrated her 16th birthday a week ago, by landing her first big beauty campaign. Following in the footsteps of her iconic mother Mossy, she is already a rising star in the fashion and beauty world.
As we live around the corner to the Moss family, I have seen Lila on a few occasions in her school uniform on her way to school. But looking at her in this campaign, you’d never guess she was still in class.
Lila, whose father is magazine editor Jefferson Hack, has been named the new face of Marc Jacobs Beauty, and the first photo from the campaign proves that she is a natural in front of the camera.
The brand revealed the news on Instagram by sharing an image of Lila modelling a bold purple cat-eye and a glossy nude lipstick.. The purple shadow makes Lila’s bright green eyes pop in the picture, which was taken by famed fashion photographer Davis Sims.
Kate has been friends with Jacobs for years, and has modelled for him many times, appearing in his catwalk shows on numerous occasions. And it seems as though that close bond has carried over to the next Moss generation. In a statement about the teenager’s new role as the face of his beauty brand, Jacobs reflected on his relationship with both Lila and her mother.
‘When I met Lila Grace for the first time in 2008,. At just six years old, Lila’s strong character, demeanor and great beauty was already very apparent.’
Jacobs commented the next time he saw Lila was in August 2011 at Kate’s wedding to her now ex-husband Jamie Hince. According to the designer, Lila’s ‘character was more dynamic and her beauty even greater.’
Kate then took Lila to the set of a Marc Jacobs shoot last July, and Jacobs admitted it was a ‘bit surreal’ to have them both in the studio.
Considering her mother is one of the most famous models in the world, it should come as no surprise that Kate has offered her daughter some helpful advice at the start of her career. ‘She’s always taught me to work hard and be polite, and to always make sure you’re comfortable with whatever you’re doing,’ Lila explained.
Kate’s 20-year-old sister, Lottie Moss, has also been working as a model, and she signed with Storm Management, the same agency that discovered Kate when she was 16.
Interestingly, Lottie was also discovered after being a bridesmaid at the same 2011 wedding where Marc Jacobs met Lila for the second time. At the time, a 13-year-old Lottie stole the show with her stunning appearance and remarkable similarities to Kate, and she was invited to meet agents at Storm just one week after the wedding photos were revealed.