Kanye West has signed a 10-year clothing deal with (the often rather boring) high street shop Gap. At last – a reason to shop there.
The line will see the rapper and designer create “modern, elevated basics for men, women and kids at accessible price points.”
KW tweeted about the collaboration, using the hashtag #WESTDAYEVER and sharing an image of a model in a red jacket, tan trousers and an electric blue hoodie – a possible hint at the shape and look of the line.
After West’s tweet, it was revealed that Nigerian-British Designer Mowalola Ogunlesi had been chosen by the American mogul as Design Director of Yeezy Gap. This is major news for the emerging designer who has been on the rise since launching her eponymous label in 2017.
The news will delight fans of West’s minimalist designs. He already has a premium Yeezy fashion line, while his Adidas YEEZY trainers retail for up to £400 and regularly sell out online.
The deal is expected to give the ailing high street brand a major boost, with Gap hoping that the collection will generate millions in sales over the next 5 years.
The Gap share priced jumped by over 30% in response to the news.