FROM THE RING TO THE RUNWAY
From underground gyms to luxury looks, boxing isn’t just a sport, it transcends the genre as a cultural force, and fashion is stepping into the ring like never before.
BOXING is influencing some of the most happening luxury and ‘street’ menswear that’s out there. Think tough silhouettes, utilitarian layering, and the kind of swagger you only get from stepping into the ring.
Boxing and fashion have long shared a visual language — from Jack Johnsons Cut Down Boots in the early 1900’s to Muhammad Ali’s iconic style in the ‘70s and even Mike Tyson’s street-luxury crossover in the ’90s. But today’s connection runs deeper.
It’s not just about athletes as fashion icons — it’s about how fashion is absorbing boxing’s spirit, using its symbols and stories to shape a more intense, grounded aesthetic.
STONE ISLAND X OLEKSANDR USYK
When Oleksandr Usyk, one of boxing’s most cerebral and composed champions, steps out in Stone Island, it’s a natural fit. The collections blend of technical innovation and militant cool mirrors Usyk’s calculated style inside the ring. Stone Island doesn’t chase trends — it builds uniformity, purpose, and quiet dominance. Usyk wears it like armour.
AMIRI X CANELO ÁLVAREZ
Then there’s Canelo, the pound-for-pound fashion killer. His link-up with Amiri channels the crossover energy between LA streetwear and luxury edge. Amiri’s elevated denim, leather bombers, and crystal-studded takes on athletic wear feel tailor-made for Canelo’s bold, star-power persona. He’s as comfortable front row at Paris Fashion Week as he is ringside — and so is Amiri.
ADIDAS X WILLY CHAVARRIA
No brand is using boxing imagery more effectively right now than Adidas x Willy Chavarria. Their campaigns feature gritty gym backdrops, wrapped fists, and sweat-slicked bodies — raw, emotional, and real. Chavarria’s vision reclaims boxing’s symbolism, infusing it that working-class identity and the cultural heritage & dominance from the region — pushing the sport’s aesthetic into radical new territory.
MARLON “CHITO” VERA
