Be Jupo Activewear

As UK gyms re-open their doors next week, I have discovered a new luxury activewear brand straight out of Liverpool, which can be worn on the treadmill, in the studio or even with the girls for lunch in town. Check out the star print leggings.

Jupo are a premium activewear fashion outfit, offering ladies the hottest labels from around the globe, working only with exclusive and sustainable brands, based on their fit and feel first and foremost.

I spoke to Lucy Nesbitt, one of Jupo’s ambassadors about this fabulous collection.

“Having worked in the world of corporate sales and marketing for over 15 years, I found myself on furlough during the global pandemic for 7 months. I have always had a passion for training and lived in my activewear during this strange time. I realised the world we live in may never go back to the its former self and I decided to use the time I may never get back and use it for something productive. This is where the idea of Jupo was formed. Around me, all I could see were ladies living in activewear and I wanted to bring the best brands from around the globe together in one place.

“It all happened very quickly once I had my vision, but there was and still is lots to learn along the way. My dream is to manufacture my own label in the near future bringing together all the best bits of the brands I love! Watch this space.”


Koral is a high fashion luxury brand resining in LA, from Brazilian fitness finatic Ilana Kugel. Their signature look is high shine fitted fabrics that would fit just as well on a dance floor as they would in gym! Loved and regularly worn by A list celebs we love everything about this brand!

Lorna Jane

When it comes to active wear Australian brand Lorna Jane know just what to do. Their buttery soft fabrics hold you in all the right places and feel like they are made to last a lifetime.  Renowned for their quality, we guarantee once you try this brand you won’t ever leave.

Alala (arriving in the next 2 weeks)

From their flagship Bleeker street store in the heart NYC, Alala brings us timeless classic activewear fashion that crosses over into catwalk. We love their seasonal velvet fabrics and their classic heroine leggings that are constantly selling out online.

Varley (arriving in the New Year)

The most classic of all our brands. Soft pastel colour ways and floaty soft fabrics which are made to make you feel like a goddess. Layer up their pieces and they will take you anywhere from Pilates to the Swiss alps.