… a word from Amanda

Welcome to this week’s round up of fashion and lifestyle, during a week big on euphoria.

Trump is out and sleepy Joe is in. Bad news to some in the US, but surely a safer world for everyone? I do love the US election. To a certain extent I will be sad to see the end of Trump, purely for his daily entertainment value.

On Monday, we were cartwheeling down the street whilst fist punching, after the ‘announcement’ finally arrived.  Yes, the coronavirus VACCINE is ready to rock and roll. It’s the only way out of this hell hole we’re all inhabiting right now, and whether you’re a conspiracist or not will likely determine if you opt to “vax” or not – a discussion we’re all bound to be having in the coming weeks.

So, it seems like normality is around the corner, as we hear the “toot” of the salvation bugle in the distance. 2021(or the latter part at least) could possibly be the BEST YEAR EVER, as people all over the world go absolutely nuts. I for one will be glad to see the back of the loungewear that has dominated our fashion scene in 2020.

Our potential release from loungewear comes just as we receive news that the ultimate loungewear – the ‘Juicy Couture’ velour tracksuit – is to return, marking the 25th anniversary of its Godforsaken launch, back in the 90s.

Looking back on the trend, it was both very 90s and comical. In reality, we were splurging on glorified pyjamas with crystals glued onto the derrières. You couldn’t pick up a tabloid without seeing one of these signature velour sets in candy colours sported by the biggest names of the day: Paris Hilton, Lindsay Lohan, Jennifer Lopez. But there was something authentic and charming about the trend. Stars seemed to wear them because they loved them, not because they were paid to. “Juicy was before the heyday of stylists” says Nicky Hilton Rothschild, who, along with her sister Paris, was an early adopter of the tracksuit, helping it reach an insane level of covetability. “Now, girls are styled in head-to-toe runway looks just to do errands. Girls back then wore what they wanted because they liked it, and it was comfortable.”

In celebration of its 25th anniversary, Juicy is launching a new collection of tracksuits, T-shirts, and jumpsuits that will be available on JuicyCouture.com.  

So, as we start to leave the pandemic behind us, let’s go out with a bang in a Juicy tracky to celebrate. Wouldn’t that be the best and most ironic way to say goodbye to the leisure wear we’ve been cooped-up in?