Picking the most elegant face covering has become one of the most unexpected (and saddest) fashion challenges of 2020, with the market now fully saturated with countless options. You can get silk ones, cotton ones, floral ones, ones with your dog’s face on, and even accessorise with mask chains.
Now, French fashion house Louis Vuitton are throwing their mask into the ring with a face shield of their very own. Reportedly costing a tidy $961 – roughly £750 – it’s one of the most expensive face coverings going.
This pricey piece of PPE will be released around the world on 30 October as a part of Louis Vuitton’s 2021 Cruise Collection. The company described the shield as ‘an eye-catching headpiece, both stylish and protective’ in a press release.
Louis Vuitton will join the likes of Burberry, which was among the first luxury fashion brands to announce the launch of their own $115 (£90) face covering. LV masks will be made from leftover fabric, and 20% of of the proceeds from each mask sold will go to Burberry Foundation COVID-19 Community Fund.
