Kim Kardashian has raised eyebrows with the latest addition to her underwear range, Skims — a “barely there” thong, lavishly adorned with fake pubic hair.
Dubbed “the ultimate bush,” the G-string comes in a range of 12 different colours, and sizes from XXS to 4XL.
The website says: “With this iconic new panty, your carpet can be whatever colour you want it to be.” The listing describes the thong as Skims’ “most daring panty yet,” adding: “Hand-made in a super sheer, stretch mesh, this string thong features a mix of curly and straight faux hair in twelve different shade variations.”
Every version of the garment appears to be sold out online, with prospective shoppers given the opportunity to join a waitlist.
Kardashian’s shapewear brand is known for grabbing headlines with its quirky range, including underwear encrusted with Swarovski crystals, a moulded nipple bra, a pierced nipple bra and facial shapewear.
Kardashian promoted the range on her socials, though she held back from modelling it herself. Instead, she provides the voiceover as the camera pans over the range of options. “How funny are these merkins, you guys?” she says. “We have different colours, different hairs… this is insane. Skims, baby!”
The launch of the furry G-Strings, which retail for £40, has been met with some scepticism online. sResponding to a short video clip, one user asked: “Is Kim unwell?” while another said: “I can grow one of these myself in like 48 hours.” A third concluded: “Nobody asked for this.”
Kardashian recently attended an awards do, wearing a mask that wrapped around her entire head, with a silver and emerald choker necklace with pendants keeping it in place. The nude gown featured designed by sheer cups and an extreme, nipped-in waist and up-turned bodice, with sleeves that started at the elbows and billowed out to meet the flowing, draped skirt and train.
Kardashian’s look was from the 2025 artisanal collection of Maison Margiela. It was the first collection designed under the creative direction of Glenn Martens, who replaced John Galliano. Anonymity has been a recurring motif at Margiela since its inception in 1988.
Great if you’re having a bad hair or skin day.
