M&S have nailed yet another awesome (and very “now”) collaboration, this time with a dedicated resale partnership with eBay, creating an official M&S x eBay store to sell pre-loved clothing and accessories.
Powered by Reskinned, the initiative allows customers to return unwanted M&S items.
How the partnership works:
- Trading in clothes: Customers can return their used M&S clothes and accessories to M&S.
- Vouchers for returns: In exchange for their returned items, customers receive M&S vouchers.
- Resale on eBay: The returned clothing is then resold through the dedicated M&S x eBay store.
- Support for Oxfam: 15% of the profits from the eBay sales are donated to M&S’s charity partner, Oxfam.
- Sustainability: The partnership helps to reduce fashion waste and supports M&S’s sustainability goals by giving clothes “Another Life” and promoting a circular economy.
Resale is a growing market. In recent years, I‘ve seen a number of brands dabbling in the resale space, from Gucci to Lululemon.
Customers will be able to send in their pre-loved items via a free local courier service. For every return that includes an M&S-labelled item, shoppers will receive £5 off a £35 spend for fashion, home and beauty products online at the high street retailer, in a bid to incentivise people to trade in the pieces they no longer wear.
