Men are diving minimally into ‘Speedo Summer’, with short shorts and budgie smugglers on show, from the Balearic beaches to the Portuguese poolsides.
Speedos, budgie smugglers, tightie whities. Whatever you call them, tiny swimwear for men is big business this summer, with searches up 41% in the UK.
GQ has declared 2025 the year of SPEEDO SUMMER while retailers are pushing short-shorts as the halfway house for men ready to dip their toes (or thighs) into the trend.
‘They’re designed to be noticed, they’re not something to wear if you’re a shrinking violet’, the mag comments.
Speedos can be really fun and playful, so why not go to town with the huge variety of prints on offer.
When it comes to “short shorts”, I suggest buying a chino material in the classic male shades, navy or beige, if you’re feeling tentative. You could even try denim, and turn them up to trial a shorter-short without splashing the cash.
The golden rule? Make sure you feel good before you walk out the door.
‘If you’re on the beach, you’ve got to be able to walk with your head high and with confidence in your step,’ says GQ. ‘That’s how you have to rock Speedos.’
As well as holiday season – we’re right in the middle of Festival time… so I have more ideas for you in that department. Enjoy.
