The July Sneaker Drop

Going out plans are back, and if your footwear isn’t up to scratch – I have just the ticket.

Slippers may have been your footwear of choice for the last year or so, but now it’s time for something with a harder sole. And July is a major month for new sneaker drops.

From Vans x Palace, to Lego X Adidas, I have gathered the trainers worth investing in to take your sneaker collection to new heights, including covetable collaborations you will want ASAP.

These are set to be instant sell outs – so run, don’t walk.

LoveShackFancy x Superga

The weather may not always scream “summer” but your shoes should. This third collaboration from New York label LoveShackFancy and Italian footwear label Superga is just the antidote to summer showers with a vintage floral print in various colours. They are available for the whole family with women’s, men’s and kids.

Vans x Palace

Two powerhouses in the world of skateboarding have come together for their first ever collaboration. Vans’ Skate Authentic silhouette has been redesigned with a playful repeat pattern of Palace’s newest “employee” – Jeremy the Duck – in three colourways of salmon, black and white.

Available at Palace Shops and Dover Street Market

Forever Free Pride Collection by PUMA in partnership with Cara Delevingne

In honour of Pride month, Cara Delevingne teamed up with Puma for a second collaboration. “I wanted to not only celebrate Pride month but also honour the strength of the community, specifically in regard to the mental health hurdles that the LGBTQIA+ community has faced,” explains the model-actress. The unisex collection is made up of tees, hoodies, bodysuits and leggings. Plus a footwear offering that reimagines the PUMA suede with rainbow embellishments. 20 per cent of the proceeds go to the Cara Delevingne Foundation to support LGBTQIA+ charities worldwide.

Blazer Low ‘77 Vintage BeTrue

Pride month may be officially over but Nike is showing that you can still spread the rainbow love with these Blazer Low with pastel pops of pink and a multi-coloured embroidered Swoosh. There’s a play on texture with the leather, suede and rubber sole.

Lego x Adidas Originals Superstar Shoe

Sneaker collectors are in for a real treat with this collaboration between LEGO and Adidas where you will be able to recreate the iconic Originals Superstar using the legendary bricks. They come complete with laces and shoe box for a realistic look as well as 17 additional pieces so you can customise the construction to your preference.

The range comes in the bold colours that the bricks are well known for in hues of black, green, blue, grey and red as well as this bold yellow design.

Casablanca x New Balance Athletics

The second drop from the killer combination of après-sport house Casablanca and New Balance comes a redesign of the 327 & 237 with the fashion label’s signature red monogram design. The hoes have a wedged heel and a play of texture combining suede, mesh and nylon.

Vans x Sandy Liang and Spongebob SquarePants

Who lives in a pineapple under the sea? The star of Vans’ latest shoe. The New York design Sandy Liang has brought her love of the cartoon sponge to a line of playful, nostalgia-inducing footwear in collaboration with the footwear specialists. You’ll spot elements from the hit children’s show likes the groovy floral appliques.

Vans with Liberty London Fabrics

The sartorial symbol of summer we didn’t know we needed, Vans has covered its classic shoes in iconic Liberty prints for a brighter and bolder look than the traditional colour blocking. The Old Skool silhouette is covered in a multi-coloured floral pattern or a patchwork floral-inspired paisley.

Puma Mayze

These are my faves – Puma have really delivered – the Mayze shoe takes a more XXL approach to its silhouette with a chunky sole and subtle pops of colour. While the shoe itself is not minimalistic, the colour palette is muted with pastel or black and white hues.

Good News x H&M

British footwear brand Good News has launched a line with high street hero H&M. The collection is made up of retro-inspired trainers with a huge nod to sustainability. The shoes are crafted from Banantex (fibre from banana plants) and Vegea (vegan grape leather). The unisex designs have a 70s colour palette with three styles and smaller sizes for little ones.

Converse x Carhartt Wip Chuck 70 Hi ICONS

Workwear label turned street style staple, Carhartt is lending its signature aesthetic to the iconic Converse Chuck 70 silhouette. There are two colourways for the All Stars that take inspiration from the recurring motifs in the brand’s collections; camo print and brown. Both are crafted with robust, durable fabrics in line with the brand’s DNA with subtle logo detailing and a cushioned OrthoLite insole for added comfort.