To mark Pride Month 2023, a number of big and independent brands have released Pride collections.
Taking place this June, Pride celebrates the progress that the LGBTQ+ community has made, whilst also recognising the work that still needs to be done.
Over the past couple of years, big name brands have started to release Pride-related clothing collections, often adorned with rainbow colours. A number of brands have also collaborated with LGBTQ+ artists on collections and campaigns. Many brands have gone out of their way to highlight exactly how much money they’ll be donating to LGBTQ+ charities or charities in general.
Below, I’ve compiled a list of brands celebrating Pride 2023, and most importantly where they’re donating funds to.
Dr. Martens
Dr. Martens has teamed up with Japanese artist Fuyuki Kanai, who has designed a manga-inspired version of its classic 1460 boot.
The illustrations by Kanai promote inclusivity, community and queer relationships. It marks the first in a three-part series, which sees the brand collab with three artists on Pride products this year.
Dr. Martens continues its partnership with a $200,000 commitment to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people.
The boot is available from selected stores
Adidas
Adidas has released its “Let Love Be Your Legacy” collection inspired and designed by Rich Mnisi.
The collection spans both lifestyle and performance pieces featuring silhouettes across Adidas Originals, football, cycling, sportswear and swim. This includes a take on the brand’s popular Stan Smith shoes.
They have also teamed up with Tom Daley who has written a love letter to sport, which he says is “a space for everyone”.
The collection is now available to shop at adidas.co.uk/pride
Abercrombie & Fitch
Abercrombie & Fitch has released its “Proud Year-Round” collection, which the brand say isn’t just their campaign headline but “part of our brand”.
It features apparel and accessories embellished in rainbow colours and featuring the PYR logo, as well as the return of their gender-neutral fragrance, Pride Fierce.
They’ve also confirmed a $400,000 donation to The Trevor Project as part of their ongoing partnership.
To shop the entire Abercrombie & Fitch Pride 2023 collection head to abercrombie.com/uk
Reebok
Reebok has released a genderless apparel and footwear collection to mark Pride Month.
Entitled ‘Unity by Rebook’, the first of a number of genderless ranges has been designed for everybody, the brand says.
It features Pride inspired designs on three classic Reebok trainers, this includes the Classic Leather, Club C 85 and their training shoe, the Nano X3
Reebok has confirmed a $15,000 donation to Whittier Street Health Center’s LGBTQ Youth Wellness Program.
To shop the entire collection head to reebok.com
Hunter
For Pride Month our fave festival welly boot Hunter is releasing a one-of-a-kind clog that features the colours of the Progess Pride flag.
To mark the release of the special edition clog, Hunter has confirmed they’re donating 100 percent of the proceeds to a long-standing partner, Outright International.
The gender-neutral clog will be available to shop from 1 June via hunterboots.com
Jean Paul Gaultier
Jean Paul Gaultier has dropped a new edition of its annual Pride bottle.
This year the “Get Used to It” bottles are a nod to the brand’s slogan present in the 1994 spring/summer collection t-shirts.
The world-famous bottles mimic the shape of a naked torso and have nose-catching notes of woody citrus paired with orange and neroli for a zesty yet decadent scent experience.
The brand has partnered with organizations such as The Center in New York City, Le Refuge in France, COGAM in Spain, and Casa Arcobaleno in Italy.
It’s available from the Jean Paul Gaultier website & The Fragrance Shop
Ugg
Ugg has released an all-gender capsule collection to mark Pride Month, which features a rainbow camo print.
The range includes a new version of their Tazz slipper, matching bralette and shorts, a bag and a jacket.
To mark Pride Month, Ugg is donating $125,000 to the It Gets Better Project, which seeks to uplift and empower the LGBTQIA+ community.
To shop the Ugg Pride collection head to ugg.com/uk
Converse
Converse has dropped a collection of apparel and footwear as part of its ‘Proud to Be’ collection.
They also confirmed their “ongoing Pride commitment” that supports “the transformative work of our community partners to create spaces and opportunities where LGBTQIA+ youth around the world can thrive”.
To shop the new Converse Pride collection head to converse.com/uk
