Nike simply ‘gets’ sneaker collaborations. In fact, it owns them. Yes, Nike just knows what the people want – Louis Vuitton, Supreme. Carhartt. Off-White, Comme des Garçons to name just a few. It’s partnered with all the big players.
Now, Nike has come up with what may well be the collab of the year. This weekend saw the announcement of a link up with legendary jewellery label Tiffany and Co, for a brand-new Air Force 1 Low. The news broke following leaked imagery of black Nike Air Force Ones with Tiffany blue Swooshes.
Nike’s team was quick to respond to the unprecedented leaks by sharing an image of an expensive-looking Tiffany blue box and the wording “A Legendary Pair” to its own social media accounts.
The collaboration marks the first time that Tiffany and Co has joined the footwear game, but it shouldn’t really come as a surprise to long-standing fans. Tiffany has engaged in an increased number of collabs since its 2021 take over by LVMH.
The brand has attempted (and succeeded) to forge itself as a key player in the business of modern luxury. Collaborations with Beyonce and Jay Z (their first joint project outside music together, Supreme, Fendi and Patek Philippe have given Tiffany an increased level of clout. A Nike collab, whatever it may look like, will only increase Tiffany and Co’s new cool image.
