Hands up who LOVES a pair of PJs?
Me, for one.
M&S is ON FIRE right now in the collaborations department, with sell-out collections under its belt with fashionistas like Sienna Miller, Alexa Chung and Bella Freud. For its next collab, the high street giant is turning its attention to a section of your wardrobe that might be a bit neglected and hidden under your pillow. Well, that’s where I put my PJs.
I’ve always thought M&S had nailed nightwear but with their new popularity amongst the cool crowd, fashion snobs and Gen Z, they’ve collaborated with one of London’s finest Nightwear designers, Olivia von Halle.
Dropping in 20 selected stores and this week (8 April) M&S x Olivia Von Halle marks the store’s first nightwear collab; a 10-piece capsule that delivers ’empowered feminine glamour’ at an accessible price (£45 for a nightshirt; £55 for a pyjama set). Von Halle reworked three of her signature (and best-selling) prints for the collection – a floral, a stripe and a feline – which, combined with the tried-and-tested silhouettes from M&S, make for one special pair of PJs, as well as robes and printed eye masks. The attention to detail is what you’d expect from both parties, from the contrast piping and branded buttons to the elegantly wide cuffs.
For von Halle, it was an opportunity to collaborate with a brand that’s close to her heart (she got her first bra-fitting, like so many teenagers, at M&S). ‘When I was a child, my mother hated shopping – with the exception of M&S,’ she says. ‘They are an icon of the British high street, and I feel so privileged to be able to play a small part in that ever-evolving legacy.’
See: The M&S X Olivia Von Halle Collaboration
