Inflatable Sunnies

Move over giant red boots – there’s a new surrealist accessory in town for those who like to be noticed. I thought by MAY we’d all be wearing sunnies but so far the weather is still terrible.

It didn’t take long for the hype around those big, red, cartoonish MSCHF boots to die down, did it? Not to fret, though, there’s a new wacky fashion moment taking place, just in time for summer. Hopefully that will take the heat off me too.

Say hello to the Loewe inflated sunglasses, taking the internet by storm.

They come in a number of shapes, including cat-eye and square, as well as various colours – but what really makes these sunnies stand out is their kinship with inflatable lilos, lips and donuts.

If you can look past the boldness of it all, they’re the ideal accessory for poolside lounging.

Don’t believe us? Ask Kylie Jenner, who was spotted ratifying the trend with a black pair of the inflatable sunglasses. And it’s not just celebrities – TikTokers are going crazy. As usual.

If you’re feeling “influenced” and the urge is striking to “add to basket”, you may not be too thrilled to know that these sunnies come with a pretty hefty price tag  – of £310.

Thankfully, when high fashion speaks, the high street listens, and there are tons of alternatives on the market – and some are even more chic than the originals.