Annies Ibiza at London Fashion Week

If you love fashion and you love Ibiza – then you’ll know all about ANNIES IBIZA.

It’s just a tiny boutique in the über cool “Old Town” of Ibiza – perched high up in D’alt Villa – and only open late at night, but those who know, just know. Yes, every self-respecting fashion forward party girl knows who and what Annies Ibiza is.

Annie is friend to all of the most glamorous fashionistas, like Kate Moss and her daughter Lila, and Annie’s vintage collection of dresses and boots have been seen on all of fashion’s key players. Annie herself is rather gorgeous, and if you follow her IG account – models everything herself in Ibiza – with the odd appearance from supermodels and socialites. Now, for the first time, she has launched a collection of her own designs at LFW 23, well and truly bringing Ibiza to our capital.

Having postponed the her intended show last season following the Queen’s death, Annie (surname Doble) has had 6 further months to refine her vision. And last week it happened, as she took over St Paul’s Cathedral with her own designs.

Annie’s is a Mecca of hand-embellished micro minis, feathered frocks with hip-height slits, plus custom designs by London’s new wave of top designers. Which have hung side-by-side of vintage Galliano and Dior designs since Annie launched her first boutique in Ibiza’s Old Town in 2018.

Since then, Annie has built a client roster which counts Kate Moss, Margot Robbie, Millie Bobbie-Brown, Tomboy’s Adobe About and Jaimie Winstone, to name just a few. And two years after the initial Ibiza opening, Doble expanded with a second shop in Carnaby Street, Soho.

On Friday, 17 February, Doble, elevated her offering once again. With her debut collection, she moves from boutique owner to designer herself with her first 33-look collection. As seen at St Pauls Cathedral.

The collection itself flits between Doble’s sun-soaked islander outlook and the antique techniques that have appealed to her at auctions. “I’ve been inspired by Ottoman stitching from the 19th Century with actual gold thread, which is amazing in a dress when you think about it. The looks could be from the past or present day, which I wanted because timeless pieces are what I invest in.”

Her favourite of the new designs? The Moonshine Dress. “You never see this colour – it’s a light antique sage, and a very thin chiffon silk.The dress has a tiny two-cut embroidery around the hem which is in the shape of coral. And then the front of it is beaded with dark green gems, with flowers, with pink crystals. It’s a really special summer dress.”

Prices start at £495, and go up to £4000 for one of the hand-made couture pieces entirely hand stitched in 3D stitch motifs.

Be fast though. “We make everything out of whatever deadstock we have, as soon as that’s finished, that’s over. We don’t make anymore,” she says.

Shop the collection at