… a word from the Editor and Blogger

Amanda blog pic

Welcome to this ‘Back To School’ instalment of Amanda Zips It Up. It’s the happiest time of the year for parents. And probably the most miserable for kids.

I’ve just been uniform shopping with my daughter and not only am I now completely broke, I can safely say I’ve reinvented her for the new term, with new shoes, bag and brand new everything. You can bet there’s plenty of “new shoe envy” at the school gates.

But does anyone care about what the adults are wearing at the school gates as the new term kicks off?

For mums on the run, time is of the essence. So fast fashion and rapid beauty solutions are essential for anyone who wants to look remotely decent and not “chavvy trackie” for the 8am drop-off.

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It’s all about strong outerwear, which will lift any outfit with minimal effort and at maximum speed. A new coat is always a great investment. This year it’s all about the leopard – although I can’t say leopard print ever goes out of fashion for me.

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Here’s my style icon Kate rocking the school run mum look. Simple black jeans, black tee, biker boots, and if you really want to get the other mothers talking – a timeless fedora, for maximum glam.

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Onto this week’s instalment, and we check out the latest brow trend, sexy denim and Pacha fashion.

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